"Welcome to the club, kid." - Tiger Woods via text to Rory after completing the Grand Slam... or me to my son Jack after he took 12 attempts at hitting a foam golf ball on the carpet last weekend.  

It's the Helpful Honda people meets golf

THE PEOPLE'S PERK

A killer move by the PGA of America this week as they unveiled their People's Perk giveaway. Essentially they are surprising unsuspecting golfers at Bethpage with tickets to return in September for the Ryder Cup.
 
A gentle reminder, said tickets are going for $750+!
 
This all reminds me of the Helpful Honda campaigns where blue-shirted Honda people surprise drivers with a variety of perks, money and giveaways simply for driving a Honda. Genius marketing move by whatever agency thought that up.
 
And riding the tails of the secret caches of alcohol I profiled in last week's Breakfast Balls—this feels like another absolute gimme of an idea for my percolating Breakfast Balls community membership program—uhh—thing.
 
**Update—a non-zero amount of you actually did email me last week! And if anyone didn't see, email me if you'd be interested in a Breakfast Balls membership program where we all get to swap tee times with one another at our local munis or clubs or wherever. This could be something people...


Today I learned...

MINI GOLF IS FOR WOMEN (ORIGINALLY) 

Boy would the stuffy fellas of St. Andrews be quaking in their knickerbockers now...  
The story here is that the St. Andrews Ladies’ Putting Club was originally formed in 1867 because they were told it wasn't chill if they swung a golf club above their shoulders. Apparently any movement above that imaginary line officially becomes masculine—and wow where in the world did they come up with this stuff???
The result of this rule was one of the world's best "mini golf" courses at St. Andrews aka The Himalayas. Named thanks to all the peaks, valley, and undulation.
Fast forward to today and you've got Tiger Woods creating entire casual dining establishments under the guise of "mini golf". 
Side note - not sure if I'm late to the game, but kudos to Golf Balling for some solid content leads on IG. Check 'em out.

Iceland, huh?

AN ICONIC COMBO

Talk about a hook—the team at Birdie Houses posted about this course in Iceland last week with the caption above.
What is it about extremely remote golf that gets me so pumped? Impossible to get to, impossible to afford, impossible to get out of my head!
The deets are that each year, the Akureyri Golf Club hosts an Arctic Open where golfers can play essentially at all hours of the day because the sun doesn't set. It's apparently the northernmost 18 hole course in the world.
And a quick Google search tells me that time to travel there assuming all goes well—and you know, a volcano doesn't ground all flights into the country—is around 15-18 hours.
My last question is, sounds like this place is perfect for Mike Kaiser to drop a 54 hole complex that will have golf social drooling. Until then, he just has to convince people to visit rural eastern Texas instead...

An Inside Edition scoop!

RIVIERA CC—REGIONAL AIRPORT

Dun-Dunnnnnn dun-dun-dun.
Wow does the Inside Edition theme song send me BACK. I must have watched or been present in a room playing Inside Edition every day from the ages of 10-18. Without finding old copies of TV Guide, I feel like it aired right before Wheel of Fortune which was can't miss TV at the time.
Anywho, the clip above is from an interview that they did with the 21-year old... yes, 21-year-old... who had to emergency land his plane on Riviera Country Club in the Palisades.
The engine cut out on him and as he searched for a green place to land, his passenger pointed out that he should try the "golf course" nearby. Oh, that golf course being one of the most prestigious and pristine clubs in all of Los Angeles—Riv.
I want this guy flying every plane I'm on for life, because for someone who is 21, he nails the interview and seems absolutely unflappable!
Now, I have to wonder if he gets a free round at least for the daring move? Or a giant bill for re-sodding?
Scott Fluhler